Tip 1: Place a “Request a demo” button inside the navigation menu. This ensures that visitors have the option to readily provide you with their information, no matter their current scroll position on the website.

Tip 2: Display a form of social proof further up the page to more immediately build credibility with your visitors.

Tip 3: Darken the restaurant background image to ensure that text always remains legible. Here, I darkened the background slightly more than required for legibility, and added concentrated lighting to the text with the goal of giving a luxury restaurant “feel” to the website.

Tip 4: Showcase the serVme platform as high up on the page as possible, just as your users will see it when using it. This further solidifies the visitor’s understanding of who you are and what you do, which they can only partially receive from reading a headline and subtitle.

Tip 5: Move the “Login” link beside the “Request a demo” button, and move the rest of the navigation links to the center of the screen. This adds separation to the navigation menu, and ensures visitors will not be overwhelmed by the number of buttons and links beside one another - allowing them to quickly process which they’d like to click.

Tip 6: To account for serVme’s other capabilites beyond table management; screenshots of restaurant analytics and CRM data can also be included here. For example, the table management screen inside the tablet can change to a different screen as the website visitor scrolls down. This approach would ensure that visitors can process each image at a time, without being overwhelmed by everything serVme can do all at  once.