‍Tip 1: As this is the first thing someone sees when they land on BP’s website, show them multiple horizontally scrolling images of the recipes they’ll find. This gives them a general introduction to the type of content they should expect to see as they continue scrolling.

Tip 2: Display a title and subtitle that describes the value BP will provide them (i.e. never having a bad meal) and how it’ll go about providing it (i.e. recipes and restaurant reviews).

Tip 3: Direct your visitor’s attention to BP’s main pages with full-width buttons.

Tip 4: Showcase some feedback BP has received (preferably with the profile picture of the sender) under the CTA. This builds trust and credibility early on, and removes hesitation in clicking the buttons above.

Tip 6: Consolidate the navigation menu for easier browsing.

- Remove the “Home” link, as it’s common practice for the logo to act as a link to the home page.

- Place “Drinks” under the “Recipes” menu.

- Rename “Newsletter” to “Subscribe” to incite action, and style it like a button to make it more visually prominent.

- Place the search bar in the both the “Recipes” and “Reviews” pages rather than the navigation menu, as visitors are not always on pages with content they want to search through.

- Keep the social media and contact links in the footer, and remove them from the navigation menu. Chances are most of your traffic comes from social media. Once your followers land on your site, you want to keep them there. The navigation menu will be used to display links used to hop around the key components of BP.