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Tip 1: Add the image of yourself at the very top of the page to establish credibility and build rapport with your visitors right from the start.

Tip 2: Shorten the description of what you do for people and surface it further up the page. Your full story will be on the “About Us” page. Add the number of clients you’ve served along with their profile pictures to remove hesitancy in browsing properties and/or contacting you.

Tip 3: To increase engagement, prioritize the act of browsing properties over searching for them, as it is an action that demands less of the visitor to initiate. The “bowse properties” button will direct to a page featuring all properties, with a panel on the left side of the screen to filter them and/or search using more specific criteria.

Tip 4: Add a few figures to showcase your accomplishments over your career in real estate. 

Tip 5: Feature testimonials from past clients to further build trust credibility.