‍Tip 1: Showcase an image of one of the bars, and the outcome they sell as high up on the page as possible. This immediately makes it easier for your visitors to understand who you are and what you make without having to dig. Additionally, the picture of the bar should have the wrapper slightly torn off (without removing branding) so as to display what the very thing people will put in their mouth looks like.

Tip 2: Update your title and subtitle to be more descriptive. The title introduces the product within its particular use case, and the subtitle explains how it provides its value.

Tip 3: Direct your visitor’s attention where you want it with full-width buttons. The call-to-action is most effective through the use of verbs.

Tip 4: Showcase your customer reviews, with their profile pictures, under the CTA. This builds trust and credibility early on, and removes hesitation in clicking the button.

Tip 5: Feature all the nutritional claims/certifications in a horizontally scrolling bar. This is another way to illustrate what makes your bars better than others on the market.

Tip 6:

- Remove the “Home” link in the navigation menu, as it’s common practice for the logo to act as a link to the home page.

- Rename the “About Us” page to “Our Story”, and create a separate “Ingredients” page to zero in on your nutritional and environmental commitments. This makes the information that’s found within each page clearer at a glance, therefore improving overall navigation.

- Replace the link to your blog with a link to your FAQs, as the information necessary to make purchasing decisions will be readily available to your visitors.